4509 Harpeth Hills
A luxury property film that sold a way of living.
- Client
- Matt Kirkegaard, Movement Property GroupDirect client
- Year
- 2021
- Role
- Creative Director, Director of Photography, Aerial Pilot, Editor
Overview
Matt Kirkegaard of Movement Property Group had a $7.5 million Nashville estate to market and wanted more than a listing video. He asked for a film, with actors, lifestyle moments and planned action, that captured everything the house offers.
The challenge
On a luxury listing, the film positions the agent as much as the property. It has to show the lengths an agent will go to for a listing, and so for any client.
Creative approach
I built the film around a mix of people and styles, each with a different way of living in the house, to show the full range of what it can hold: a podcast studio, a bedroom, the pool, a sun chair reading spot, and a large living room with glass facing the backyard.
The day moves from morning coffee and work in the office and studio to a gathering at the end, with swimming, reading, yoga on the roof at sunset and basketball on the court.
The concept came first, then storyboards, then a close read of the property to match every action to the space that shows it best.
What I personally owned
- Co-developed the story concept with the client
- Shot list, strategy, and production timeline
- Hired and directed a second shooter
- Directed four actors on set
- Main camera and Part 107 aerial photography
- Built a custom gimbal rig with a cinema camera, cinema lens and wireless motorized focus
- Edit, cutdowns, and delivery in every format
Production and logistics
- Shoot
- 1 full day, sunrise light to twilight
- Cast
- 4 actors
- Crew
- 2 shooters, 1 drone pilot (Kyle)
- Formats
- Horizontal, vertical, web loop
- Camera rig
- Blackmagic cinema camera and lens on a gimbal, wireless motorized focus pulled by hand
Behind the scenes
Pool dive capture
Citadel Creative
Directing the key drop
Citadel Creative
Drone, backyard
Citadel Creative
Extra deliverables
Lifestyle Reel
Social cutdown
Triptych Montage
Multi-frame cut
Fast Cut Reel
High-energy edit
Website Background
Silent loop, 25 seconds
Deliverables
- 3 to 4 minute hero film
- 3 vertical social cutdowns
- Silent website background loop
Outcome
- Years later, the film is still on Matt's website, positioning him and his brand.
- The silent loop is still the hero background on the client's homepage.
- Led to repeat work: a second property film in 2025 and listing photography in 2026.
Credits
- Relationship
- Direct client
- Client
- Matt Kirkegaard, Movement Property Group
- Creative direction, cinematography, aerial, edit
- Kyle Redstone, Citadel Creative Studios
- Second shooter
- Anthony Cottone
- Twilight photograph
- Studio Buell