305 Natchez Street

Client: Matt Kirkegaard, Movement Property GroupDirect client
Year: 2025
Role: Creative Director, Director of Photography, Aerial Pilot, Editor

Overview

Matt Kirkegaard of Movement Property Group returned for a second film after Harpeth Hills. 305 Natchez Street in Franklin, Tennessee, carries Louisiana-style themes throughout, and he wanted a film that showed off how well the house is designed.

The challenge

From the street, the house is unassuming. Step through the front door and the craftsmanship and the range of styles hit all at once, room after room. The film had to deliver that feeling.

Creative approach

One day on property, no actors, from daylight through twilight. My second shooter and I split the coverage: wide shots for him, most of the detail work for me.

I planned each shot around when the light reached it, working out which rooms and features, like the staircase, would get sun through the window and at what hour, so we captured each at exactly that time.

We delivered a full campaign suite: the flagship film plus reels for Matt's marketing, one of them a lifestyle reel from a wine and cheese evening he hosted, with charcuterie, wine, a grand piano and singing. It also showed how the balconies connect to the lower levels and how the accordion-style doors open to the back porch.

What I personally owned

Storyboard and overall creative direction
Planned every shot around the hour the light reached each space
Detail cinematography, with a second shooter on wide shots
Drone and aerial photography
Planned the wine and cheese evening to capture the lifestyle reel

Production and logistics

Shoot: 1 day on property, daylight through twilight, plus a wine and cheese evening
Cast: No actors. Guests at a wine and cheese evening hosted by Matt
Crew: Kyle (camera and drone), Anthony Cottone (second shooter)
Formats: Horizontal flagship film, vertical reels

Extra deliverables

Wine and Cheese Night Reel
Lifestyle piece from a wine and cheese evening hosted by Matt

Deliverables

Flagship film, 2 minutes 33 seconds
4 reels: best shots, details, twilight, wine and cheese night

Outcome

305 Natchez Street is still a featured property on the Movement Property Group website.

Credits

Relationship: Direct client
Client: Matt Kirkegaard, Movement Property Group
Creative direction, cinematography, aerial, edit: Kyle Redstone, Citadel Creative Studios
Second shooter: Anthony Cottone